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Electra guitar v11/19/2022 Since opening their doors, Electra has teamed up with an impressive list of industry stalwarts such as EMG, Floyd Rose, GraphTech, HipShot, TonePros, TonePros/Kluson, and others. Also a guitar player, Gene’s successful career in sales, marketing, and business management has spanned more than 25 years. Business leadership was added when Gene Ymiolek signed on as CEO of the company. Also, like Ben, Mick had spent many years working with companies who imported guitars to supplement their USA production. Mick brought a wealth of experience having worked at Washburn, Gibson, Peavey, Parker Guitars and Dean Guitars. The core Electra team was assembled including the addition of luthier, Mick Donner. In the Spring of 2012, with the last of the obstacles for trademark application out of the way, Ben Chafin was granted full use of the Electra brand, trademark, and it’s signature “Upside-down, Peace Sign” logo (a creative and unique combination of an “E” and a “G”) He took cues from collectors of the original instruments as well as working guitar players that still used the vintage Electras. During this time he built guitar prototypes, generated several possible business models, and consulted with Electra Guitars enthusiasts all over the world. It would take Ben three years to navigate various requirements to obtain the trademark. He commenced a trademark search to find the brand’s current owner and an effort to acquire the brand to bring these great guitars back to the market. Having worked with Electra Guitars in the 80’s, Ben remembered how cool and innovative they were. In 2009, Music Industry veteran and former head luthier at Dean Guitars, Ben Chafin was dissatisfied with the state of the electric guitar market. Although seperated by thirty years from the brands departure from the scene, the origins of the original Electra Guitars and the new company bore a striking resemblance. It’s hard to believe it was just eight months earlier that Electra offically launched their comeback. In November 2013, Electra Guitars was ranked as “The #1 Small Guitar Company Making Big Moves” by MMR Magazine.
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